CHOLENGEZA MUNKHANI

Pamene makampani opanga mafilimu akukonzekera masabata otanganidwa kwambiri pachaka, Fandango adafunsa anthu opitilira 1,500 azaka (zaka 18-34) m'mwezi watha, kuwafunsa za machitidwe awo owonera makanema, mapulani atchuthi, ndi zinthu zomwe amakonda kwambiri. ku cinema.

Malo otsogola kwa okonda mafilimu azaka chikwi, makina a digito a Fandango amafikira omvera omwe akuchulukirachulukira ogula mamiliyoni 22 miliyoni pamwezi, malinga ndi comScore, gulu lazaka 18 mpaka 34 lomwe likupanga 41% ya omvera onse a Fandango. Kuti athandizire bwino moyo wa digito wazaka chikwi, Fandango akupitilizabe kuchita upainiya watsopano wopezeka ndi makanema komanso zokumana nazo zamatikiti otsogola pamapulatifomu am'manja, ochezera, AI bot ndi ozindikira mawu ndi anzawo kuphatikiza Apple, Facebook, Amazon, ndi ena.

"Zaka zikwizikwi ndi anthu okhudzidwa kwambiri pamakampani onse opanga makanema ndipo ku Fandango tikupitilizabe kupanga zatsopano zopezera makanema athu am'manja ndi ochezera, matikiti ndi zolipira za digito kuti tithandizire kuyendetsa zaka chikwi m'malo owonetsera," akutero Adam Rockmore, Fandango SVP ndi Head of Marketing. Kulankhulana.

Malinga ndi kafukufuku wa Fandango, 78% ya anthu azaka zikwizikwi adanena kuti amatumiza mameseji paokha kapena gulu kwa anzawo akamakonzekera zowonera kanema. M'chaka chathachi, Fandango adayambitsa njira zambiri zamatikiti ndi Apple ndi Facebook zomwe zimathandiza anthu okonda mafilimu kupeza mafilimu, kupeza nthawi zowonetsera ndikugula matikiti ndi anzawo, osasiya pulogalamu yawo yotumizira mauthenga kapena malo ochezera a pa Intaneti.

Kampaniyo imaperekanso nsanja zolipirira digito, kuphatikiza Apple Pay, Android Pay, PayPal, Visa Checkout ndi Masterpass Digital Wallet ya Mastercard, zomwe zimathandizira kugula matikiti kudzera pa kirediti kadi ndi kirediti kadi ndikungokhudza kamodzi. Malipiro ogawa a Fandango a PayPal amapangitsa kuti zikhale zosavuta kugawa bilu yamatikiti ndi anzanu angapo.

Ponena za mapulani owonera makanema azaka chikwi nyengo yatchuthi, 86% yazaka chikwi akuti akufuna kuwona makanema osachepera awiri pazenera lalikulu, pomwe 34% akukonzekera kuwona makanema anayi kapena kupitilira apo. Mwa makanema akuluakulu a studio omwe akuwonekera m'malo owonetsera mwezi uno, zosankha zisanu zapamwamba zikuphatikiza:

1. Star Nkhondo: The Jedi Last
2. Jumanji: Mwalandiridwa ku Jungle
3. Pitani Zokwanira 3
4. Wansembe Wamkulu Kwambiri
5. Kutsika

Zosankha zisanu zapamwamba kwambiri za Millennials pamakanema aposachedwa a indie ndi:

1. Mtundu wa Madzi
2. The Disaster Artist      
3. Lady Bird
4. Mabotolo atatu a kunja kwa Ebbing, Missouri
5. Ine, Tonya

Kafukufuku wa Fandango adafunsanso anthu zikwizikwi za chizolowezi chawo chowonera makanema patchuthi, momwe amagulira matikiti ndi zinthu zomwe amakonda m'bwalo lamasewera.

Atafunsidwa za zizolowezi zawo zowonera mafilimu:

• 44% ya anthu azaka zikwizikwi akuti atha kuwona filimu yatsopano usiku wotsegulira kapena kumapeto kwa sabata, ndipo 29% idzapita mkati mwa sabata yoyamba kumasulidwa.
• 58% amati amagula matikiti amtsogolo pa intaneti kapena kudzera pa pulogalamu
• 50% amati malo osungidwa ndiye chifukwa chachikulu chogulira matikiti pasadakhale
• 75% akuti zopindulitsa za VIP kapena Mphotho ndizowonjezera zomwe amasangalala nazo akagula matikiti awo pasadakhale.
• Popanga mapulani owonera kanema ndi abwenzi, 78% yazaka zikwizikwi amati amatumiza mameseji paokha kapena gulu, 4% amayimba pafoni, pomwe 1% amagwiritsa ntchito imelo.

Zakachikwi nawonso adalemeranso pazida zapamwamba zomwe zimawasangalatsa patchuthi: 65% amati mipando yotsamira ndipo 56% amazindikira mawonekedwe akulu azithunzi ndi mawu ozama. Akafunsidwa za chinthu chimodzi chomwe amakonda kugula kumalo owonetsera kanema: 63% amati popcorn, 18% amati maswiti ndipo 11% amati chakudya.